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Project Title:
KHARMA — Original Brand Identity & Lip Gloss Campaign
Description:
✨ KHARMA | My Independent Brand Creation
Introducing KHARMA, an original beauty brand concept designed, developed, and executed entirely by me from scratch — featuring the Nude Caress Lip Plumper.
Unlike unofficial concept work, this project showcases my full end-to-end creative capabilities: from brand naming and visual identity to product packaging and 3D visual direction.
Project Scope & Execution:
Brand Identity & Naming: Conceptualized the full brand story and aesthetic for KHARMA.
Product Visual Direction: Designed around warm nude tones, rich almond textures, and a seamless glossy finish.
Packaging & Typography: Custom design for the lip plumper cap and typography layout.
📩 Looking for a creative partner who can build unique brand identities and product visuals from scratch? Send me a message and let's collaborate!
#KHARMA #BrandIdentity #ProductDesign #CosmeticsBranding #VisualDirection #CreativeDirector #ContraCreator
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Creatives on Contra have earned over $150M and we are just getting started
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I’d go with 2. The cinematic image makes the brand feel more established.
⚡ FLASH DEMO
Can AI actually design a mascot worth using in a real product?
I used Grok Imagine 2.0 to create a a 'fictional' mascot for ThisDay, my upcoming productivity app.
The first result was honestly pretty bad, but after three iterations we got much closer. From there, I used a few precision edits and refinements to clean up the character and push it into something that could work.
Once the mascot was finished, I also animated it directly in Grok Imagine and exported the final video.
Still not replacing a full design workflow for me, but being able to go from rough idea → iterations → targeted edits → animation in one place was surprisingly useful.
Would you use an AI-generated mascot in a real product, or would you still prefer to build it manually?
Honestly, I’d use it if the mascot fits the product. The fact that you can iterate and animate it in the same workflow is pretty impressive.
𝗪𝗵𝗲𝗻 𝗷𝗲𝘄𝗲𝗹𝗿𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗵𝗮𝘀 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹.
That was the idea behind this campaign.
I wanted each post to have its own purpose while still feeling like part of the same luxury brand. From product highlights and customer reviews to promotional offers, styling inspiration, and VIP messaging, the designs were created to give the brand a complete social media presence.
This project explores how strategic social media design can help a jewelry brand showcase its products while also giving its audience reasons to engage, shop, and come back.
𝙒𝙖𝙣𝙩 𝙮𝙤𝙪𝙧 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙩𝙤 𝙡𝙤𝙤𝙠 𝙩𝙝𝙞𝙨 𝙞𝙣𝙩𝙚𝙣𝙩𝙞𝙤𝙣𝙖𝙡? 𝙇𝙚𝙩’𝙨 𝙬𝙤𝙧𝙠.
#SocialMediaDesign #JewelryBrand #LuxuryBranding #SocialMediaContent #ContentDesign #CreativeDirection #BrandDesign #JewelryMarketing #LuxuryJewelry #InstagramDesign #SocialMediaMarketing #VisualBranding #DigitalDesign #ContentCreator #GraphicDesign
Very Creative and Great Designs ⭐️⭐️⭐️