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As CMO at Mobility Giant, I led the company’s full marketing and digital growth strategy across paid media, brand, website, CRM, PR and customer acquisition.
The business operated in a highly competitive and trust driven market where purchase decisions were often high consideration and emotionally driven. The challenge was not simply generating traffic, but building a digital experience that created confidence, improved conversion rates and supported long term business growth.
I oversaw a full company rebrand, modernising the visual identity, messaging and wider customer experience across digital channels. Alongside this, I managed paid media strategy across Google, Meta and display advertising, helping scale acquisition while improving overall efficiency and lead quality.
A major focus was conversion optimisation and website performance. I worked across UX improvements, landing page strategy, content structure and customer journey optimisation to improve conversion rates and commercial performance across the site.
Alongside growth marketing, I also helped implement and improve the wider marketing and operational infrastructure, including CRM, reporting systems, analytics and campaign processes to support scalable long term growth.
The role combined strategic leadership with hands on execution across acquisition, CRO, branding, content and digital transformation.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Paul Rand famously said, "Design is the silent ambassador of your brand." And that's exactly what many startup founders and business owners are missing.
You can be the face of your brand. You can show up as its ambassador. But no matter how hard you try, there's a silent ambassador your customers meet first, and that ambassador is "design."
It does its job through every touchpoint: your online visuals, website, landing pages, packaging, and more. Design quietly amplifies your brand's message. These moments build trust and shape how people see your product or service.
At the heart of it all is branding. A clear, structured brand identity creates a system that lets your brand speak clearly and consistently across every platform. It makes sure your message feels familiar no matter where it shows up.
And that is the game we play here.
If this sounds like you, send us a DM. Let's talk about your business.
Logo, Branding & Visual Design for VOLTT Gaming ©2025
This is amazing
I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs.
Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual.
A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.
Nice Job!
Seeing a lot of people roasting Spotify’s disco-ball logo… and honestly, I get why.
From a pure logo-design perspective, it technically breaks a lot of the things designers are trained to protect: clarity, simplicity, scalability, or even just using the right green, etc.
But I actually don’t think Spotify’s disco-ball logo failed because of the design.
I think it failed because most people saw it with zero context.
Spotify is recognizable enough that they can stretch their identity and do something playful/cultural like this without losing brand recognition.
The problem is that most of us didn’t experience it as part of an anniversary campaign.
We just opened our phones and suddenly Spotify looked different lol.
So instead of feeling intentional, it felt random.
And honestly, that’s such a good reminder that branding isn’t just about the visual itself, it’s about the rollout, the storytelling, and the order people experience things in.
I genuinely think if Spotify had introduced the campaign world FIRST:
the visuals, motion, playlists, nostalgia content, anniversary storytelling, etc.
…and THEN updated the logo…
people probably would’ve reacted more positively.
Because people are usually way more open to change when they understand the reason behind it.
Curious what other designers think though:
Was the issue actually the logo, or just the way it was introduced?
And how far can a brand stretch its identity before recognition starts breaking?
That’s honestly the more interesting branding question to me than whether the disco ball itself is “good” or “bad.”
100% this. The issue wasn't the disco ball; it was the sequencing. We experienced the punchline before the setup! When you change an icon that people muscle-memory click twenty times a day without setting the stage first, it’s always going to feel jarring.
Such a great reminder that branding is 50% visual and 50% storytelling.
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