Jamie Stock
DTC eCommerce growth, CRO & paid media specialist
New to Contra
Jamie is ready for their next project!
As CMO at Mobility Giant, I led the company’s full marketing and digital growth strategy across paid media, brand, website, CRM, PR and customer acquisition.
The business operated in a highly competitive and trust driven market where purchase decisions were often high consideration and emotionally driven. The challenge was not simply generating traffic, but building a digital experience that created confidence, improved conversion rates and supported long term business growth.
I oversaw a full company rebrand, modernising the visual identity, messaging and wider customer experience across digital channels. Alongside this, I managed paid media strategy across Google, Meta and display advertising, helping scale acquisition while improving overall efficiency and lead quality.
A major focus was conversion optimisation and website performance. I worked across UX improvements, landing page strategy, content structure and customer journey optimisation to improve conversion rates and commercial performance across the site.
Alongside growth marketing, I also helped implement and improve the wider marketing and operational infrastructure, including CRM, reporting systems, analytics and campaign processes to support scalable long term growth.
The role combined strategic leadership with hands on execution across acquisition, CRO, branding, content and digital transformation.
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I worked with both Haeckels and Glassette across paid search, shopping and paid social strategy to help drive profitable customer acquisition and support wider brand growth.
For Haeckels, the focus was on building a more connected full funnel performance strategy across Google and Meta platforms. The business already had a strong brand presence, so the challenge was creating campaigns that maintained brand integrity while improving commercial performance. The result was a blended strategy achieving 6.2 ROAS through paid search and 4.3 ROAS through paid social.
For Glassette, the focus was primarily on paid search and shopping performance. Through campaign restructuring, optimisation and improved targeting, the account achieved a 15 ROAS while continuing to scale growth efficiently.
Across both brands, the approach remained the same: combining performance marketing with strong brand alignment to drive sustainable long term growth rather than short term wins alone.
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Manu Atelier approached me during a period where Facebook advertising was struggling to deliver profitable results. The brand still wanted to use paid social to support awareness and growth, but the existing campaigns were generating a negative return and lacked a commercially sustainable structure.
I was brought in to rebuild the account strategy with a stronger focus on audience segmentation, creative alignment, funnel structure and conversion focused optimisation. The goal was not just to improve ROAS in the short term, but to create a paid social system that could continue supporting brand growth sustainably.
Within three months, Facebook and Instagram performance improved from a 0.3 ROAS to 3.65 ROAS while continuing to scale activity and support wider brand visibility.
The project highlighted the importance of balancing brand growth with commercial performance rather than treating them as separate objectives.
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I spent several years leading eCommerce and marketing growth for Stackers, an international lifestyle brand sold across more than 40 countries. The focus was not just on increasing traffic, but on building a scalable and commercially efficient direct to consumer growth engine across acquisition, conversion and retention.
My role covered the full customer journey across paid media, Amazon, CRO, email marketing, content, affiliate marketing and website optimisation. Working closely with both internal teams and external partners, I helped build a more connected and commercially focused marketing strategy across the business.
The work contributed to significant year on year growth, including a 54% increase in paid media revenue. During this period, campaigns achieved ROAS figures of 5.4 on Facebook Ads, 8.6 on Google Ads and 10.2 on Amazon Ads. I also helped improve Amazon performance from declining month on month growth into strong sustained revenue growth through better campaign structure, optimisation and marketplace strategy.
Alongside performance marketing, I worked heavily on conversion optimisation and customer experience, helping improve the overall effectiveness of the website and wider digital ecosystem.
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