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Wrapping up a video we're genuinely proud of 🎉
A 45s launch video for a technical audience in the SaaS + energy sector.
This brief was simple. Literally the brief was "keep it simple our audience is stylistically conservative" but this was harder to execute than you might imagine.
We needed to lead with the pain of legacy software, land on a modern experience, and let an AI feature carry the story without ever feeling like a sales pitch.
Two rounds of revision later, the video went from too bold and flashy to something intriguing and understated.
Case study is up now, including the storyboard, an early animation + sound test, and a breakdown of how the video is structured.
Check it out !!
Cool
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Nice one — tiny UX details often decide whether the whole flow feels smooth or broken.
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