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Built the operational infrastructure for an emerging broadband technology company from the ground up, standardizing 50+ SOPs across customer service, field coordination, billing, and vendor management, and supporting the operational and documentation work behind $10M+ in state grant-funded initiatives across 15+ tower sites and vendors. A real engagement, delivered as Director of Operations, not an illustrative sample.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Tower 28 × Owala — Camp SOS Campaign Concept | Beauty, Wellness & Lifestyle
Camp SOS is a speculative brand collaboration concept I developed to explore how Tower 28 and Owala could come together through a shared summer lifestyle experience. Rather than simply combining products, I built the concept around a larger “camp-issued” world connecting skincare, hydration and outdoor summer culture.
I developed the campaign positioning, visual direction and consumer-facing creative, translating the concept across social content, branded merchandise, promotional graphics and campaign storytelling. The result is a collaboration designed to feel cohesive, nostalgic and highly recognizable while still maintaining the personality of both brands.
My work included:
• campaign concept and positioning;
• collaboration strategy and creative direction;
• campaign naming and messaging;
• visual identity and art direction;
• social media and promotional graphics;
• branded merchandise and experiential concepts;
• launch storytelling and copy direction.
This is an independent speculative concept and is not affiliated with Tower 28 or Owala. Generative AI was used selectively to visualize supporting imagery; the strategy, concept, creative direction, messaging and layouts are original.
Fantastic work, Miya🔥 🔥
Tower 28 × Owala — Camp SOS Campaign Concept | Beauty, Wellness & Lifestyle
Camp SOS is a speculative brand collaboration concept I developed to explore how Tower 28 and Owala could come together through a shared summer lifestyle experience. Rather than simply combining products, I built the concept around a larger “camp-issued” world connecting skincare, hydration and outdoor summer culture.
I developed the campaign positioning, visual direction and consumer-facing creative, translating the concept across social content, branded merchandise, promotional graphics and campaign storytelling. The result is a collaboration designed to feel cohesive, nostalgic and highly recognizable while still maintaining the personality of both brands.
My work included:
• campaign concept and positioning;
• collaboration strategy and creative direction;
• campaign naming and messaging;
• visual identity and art direction;
• social media and promotional graphics;
• branded merchandise and experiential concepts;
• launch storytelling and copy direction.
This is an independent speculative concept and is not affiliated with Tower 28 or Owala. Generative AI was used selectively to visualize supporting imagery; the strategy, concept, creative direction, messaging and layouts are original.
Earth Observation (EO) Image Acquisition Planner App for satellite/payload operators while working in a newspace startup.
I designed and developed a multi-satellite imagery acquisition planner app, securing €10.5M in funding from the France 2030 “Umbrella” project and
driving a 48% ARR increase to the company.
The image acquisition planner app is an "extended" version of the mission planning system app (MPS), tailored for Earth Observation (EO) satellite/payload operators, who needs to satisfy as many imaging requests as possible as their main goal.
The IMAQ app leverages Leanspace services for operators by having adjustable plans that are easy to work with and allows them to optimize the payload usage. Without such application, the operators have to deal with manual plans that require a lot of effort and verifications to manage imaging activities with other actions such as station keeping, flight software updates, and multi-band downlinks to name a few.
The ground/base MPS app that I also designed and developed prior to this, addressed critical customer challenges, resulting in a €5M, 5-year contract, strategically positioning the company for U.S. market expansion.
