Chad Whitby's Work | ContraWork by Chad Whitby
Chad Whitby

Chad Whitby

Founder of DAWN Design Co. | Brand & product designer

Cover image for Levi CRM: a personal CRM
Levi CRM: a personal CRM that fits in your pocket. I built Levi for myself because lead follow-up lived in my head, a spreadsheet and WhatsApp. What we created: a mobile-first CRM that runs like an app on my phone. What we did: built a Discover screen to swipe through hundreds of leads and tag each one Hot, Warm, Cold, Callback or Not interested; added call and email straight from the lead card; made phone, address and website editable so bad data gets fixed on the spot; added notes on every lead and a daily list of who to chase; managed the backend database behind it.
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Cover image for Event Hire Operations: stock, packing
Event Hire Operations: stock, packing and returns for event hire businesses. After building an operations tool for an events client, I saw the same gaps in every hire business: stock counts that drift, packing done from memory and returns nobody checks. What we created: a white-label operations platform that each hire business gets under its own brand. What we did: designed live stock tracking, packing lists, returns check-in and a booking flow; reworked a proven client tool into a product any hire business can run; built branded demo portals so an owner sees their own business on screen before they commit.
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Cover image for B&R Order Extractor: purchase orders
B&R Order Extractor: purchase orders turned into production-ready order lines. B&R Products commissioned me to cut the time it takes to turn customer purchase orders into something the factory floor can use. What we created: an order extractor that reads PDFs and photos, pulls out every order line, and lets the operator check and fix each field before export. What we did: built the upload and extraction flow; made customer, order number, description, quantity, tinting and comments editable; set up a daily batch queue with numbered exports for traceability; added picker names and ordered versus invoiced quantities; built the spreadsheet export for store, dispatch and invoicing; built the tinting list; managed the backend database that archives every order and batch with duplicate protection. Live and used by the team.
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Cover image for STM Field Capture: field operations
STM Field Capture: field operations and finance platform. STM commissioned me to replace spreadsheets and WhatsApp chains with one system its field team and finance office could trust. What we created: a mobile-first field capture app with receipts, payment requisitions and approvals, plus a private finance dashboard with a read-only Xero overview. What we did: built the capture and approval flow for field staff; added audited payment allocations with split-payment and retry protection; built a tool that turns bank statements into clean spreadsheets and checks every running balance; managed the backend database; set up managed authentication layers so each person only sees what they should; hosted in South Africa.
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