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Brand system for AWAI, a concept brand for minimal ceramic teaware.
Typographic wordmark set in a real font (Cormorant Garamond), not AI-drawn. Warm neutral palette, type hierarchy, and logo versions for light, dark and color backgrounds.
did you test other serifs before going with cormorant?
The network for creativity
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For Vetti, a pet-health startup, our team made orange the signature colour and kept it out of the product’s data states.
Orange could carry the brand in a campaign. Inside the product, the colour attached to a score needed its own meaning. Using the same colour for recognition and an alert would ask someone to work out which job it was doing.
So the guidelines gave the data palette a separate role. Scores came with plain-language states, and the alert-copy rule was to state the observation, then give the next step.
Those decisions belong together. A calm sentence can be undermined by a colour treatment that suggests urgency.
If you’re reviewing an identity for a product, put a marketing layout beside a screen that communicates status. Ask what each colour means in each place.
This is beautiful work, and the orange colour choice was a good one, it really ties it all together ♥️
Bland is a choice.
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
More from the system coming soon.
Cool work 🔥
Meet branding for KIVO 🐾, AI platform that digs through your docs, chats and work tools, gets the context, and helps you find answers fast. I imagined it as a very smart cat: curious, quick on its feet and always up for exploring. I gave it a geometric shape for that techy edge, then softened the corners so it feels friendly (because nobody wants a cold, robotic assistant).
Soft blue, a cozy felt texture and a pixel grid later, the result is a brand that makes knowledge work feel a little less like work. Your company knows. KIVO understands.
