Brand System and Typographic Wordmark for Minimal Ceramic TeawareBrand System and Typographic Wordmark for Minimal Ceramic Teaware
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Luk's avatar
Luk Lu
pro
• Oct 7
Brand system for AWAI, a concept brand for minimal ceramic teaware. Typographic wordmark set in a real font (Cormorant Garamond), not AI-drawn. Warm neutral palette, type hierarchy, and logo versions for light, dark and color backgrounds.
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Benjamin's avatar
TRUEFRAME logo
Benjamin C
max
• Oct 7
did you test other serifs before going with cormorant?
Luk's avatar
Luk Lu
pro
• Oct 7
Yes, I compared four: Shippori Mincho, Zen Old Mincho, Cormorant Garamond, and Jost as a sans option. The two Minchos felt the most "Japanese", but a bit too literal for a concept brand. Cormorant at a light weight with wide tracking felt closest to the name: awai means pale or...
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