Analogue Friday update.

More progress in the studio today with the help of my oldest daughter. Two desks built. One to go.

Sound ON 🔉 Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. 🏀

The process was way more fun than I expected.

• Started with 4 logo concepts and picked my favorite. • Tweaked the colors in Figma. • Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more. • Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.

Finally, I brought everything together in After Effects and turned it into a launch promo.

Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears. Check the comments for the behind the scenes (BTS) videos. 👇

BTS Walkthrough :