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An ice cream brand went bankrupt this month because a judge ruled its pints copied Van Leeuwen's trade dress and made it hand back $23.8M. Every dollar the look ever earned.
The ruling turned on one word: deliberately. Intent is discoverable. The reference deck with the competitor pinned as "target" becomes evidence.
Your "make it feel like Linear" slide is the same slide. Nobody will sue you. You just pay differently: every impression you buy trains buyers to recognize their codes, not yours.
$23.8M for copying a look, brutal
This piece was created as part of the Recovery Comix visual series, combining cartoon illustration, social commentary, and recovery-focused storytelling.
The central concept transforms the familiar “wheel of fortune” format into a Wheel of Misfortune, where each segment represents an emotional or behavioral trigger associated with relapse and addiction. The character is positioned between two competing voices, reinforcing the internal tension between temptation and recovery.
The illustration was intentionally kept in a clean black-and-white comic style, with expressive linework, hand-drawn details, visual humor, and clear hierarchy so the message remains readable even at smaller sizes.
Edited in CapCut with captions, transitions, color grading, and sound design.: