And it’s definitely not about making every section look the same.
A cohesive website is built when every visual decision feels like part of the same story, from typography and imagery to spacing, buttons, cards, and even the smallest details.
The goal isn’t repetition.
It’s creating a visual language that people recognize and remember.
That’s when a website starts to feel like a brand, not just a collection of sections.
Well put, Serge. Consistent spacing, buttons and cards do more for that feeling than making sections match, and they are usually the first things to drift as a site grows.
New @framer template: Nord Consulting
https://www.framer.com/marketplace/templates/nord-consultlng/
A premium template for consulting and advisory firms. Editorial, calm, one orange accent.
Built for Framer's AI agent: design system plus 11 skills included, so you can ask it to add a case study, rebrand or run a launch check.
Shipping a design system and skills for Framer's AI agent along with the template is a clever move, Edd. Being able to ask it to add a case study should make life easier for whoever buys it.