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* Micro case study
—
Some projects never launch, like islands that never appear on maps.
What goes unseen still leaves a mark. Today, WAIRE emerges from the mist.
super!
Looks amazing Javi!
Thanks! @Gergő Cserba
wow! loved it
"Some projects never launch, like islands that never appear on maps" is a genuinely good line for a case study intro, most people just jump straight to the deliverables. Was WAIRE a passion project that stalled, or a client thing that got shelved and you're now showing the work regardless?
This is an excerpt from the brand strategy we were working on. It’s a nod to that exploratory and defining phase that we’re so passionate about.
The project was put on hold by the client. There were too many legal hurdles and difficulties raising investment.
Thanks for the mention @Maty Sandoval
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Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
56%
48 votes
Closed
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.