A handheld device born from the nostalgia of the original iPod and the gentle care ritual of a Tamagotchi.
A shape that feels like a memory you haven't made yet.
Not designed to be used. Designed to be kept.
AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔