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while I was thinking for a better product brand design for my client to introduce the Fresh Scent Multipurpose Liquid Soap as a clean, modern, and trustworthy household brand. The composition uses a bright, minimal kitchen environment to communicate everyday use and reliability, reinforcing the slogan “The Delight of Every Home.”
The three bottles in green, blue, and yellow represent freshness, cleanliness, and variety each color symbolizing different benefits:
Green for nature and eco-friendliness
Blue for purity and hygiene
Yellow for warmth and energy
The typography and logo placement are clear and bold, ensuring strong brand visibility and easy recognition. The overall visual language emphasizes freshness, versatility, and everyday usefulness, making the product appealing to families and households.
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Creatives on Contra have earned over $150M and we are just getting started
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Great work
A closer look at the identity we designed for the Rylo rebrand.
I teamed up with @hunterthompson to shape the logo, typography, icon system, colour palette, and full visual identity.
Rylo came to us with a strong foundation, but the existing identity felt a little to clinical and lacked the personality to match the product.
So we rebuilt the logo and icon system around Rylo's core purpose: a letterform, an audio waveform, and two opposing shapes representing communication, all in one simple, distinctive mark.
That mark became the engine of the system, driving the wave patterns, graphic language, motion, and supporting assets into one cohesive identity.
One of those projects where a single idea grows into an entire visual language. Loved every minute.
Huge congrats to Rylo on raising $100M and making communication more accessible for those who need it most
World class
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