Landing in the Promotions tab is quieter than spam, but it still costs opens and sales. Two sende...Landing in the Promotions tab is quieter than spam, but it still costs opens and sales. Two sende...
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Landing in the Promotions tab is quieter than spam, but it still costs opens and sales. Two senders were being filtered out of the primary inbox.
I fixed what pushes Gmail to file mail under Promotions: authentication, list health, sending behavior, content signals, and reputation. Then I confirmed placement with GlockApps.
Shawn: on Feb 11, 2026 he sat at 48.2% inbox with 28.2% in the Promotions tab. By Jul 26, 2026 inbox was 80.7% and the Promotions tab was down to 1.8%.
Annie: on May 25, 2026 she was at 43.2% inbox with 27.0% in Promotions. By Aug 2, 2026 inbox was 66.4% and Promotions dropped to 4.5%.
Proof is attached: real GlockApps placement tests, before and after, with dates.
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