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A client of mine came to me with a name problem....
He runs an interior design studio for real estate investors — flippers, new builds, STRs. Good work. Steady clients. One issue: the name. "Ivory Home."
Problem #1: there's a national homebuilder called Ivory Homes. Every Google search sent people to a company he had nothing to do with.
Problem #2: the name said nothing about who it was for. Nothing said "investor." Nothing said "return on your renovation." It just said... home decor.
So we started over.
Naming: We landed on REI Studio. Clear. Searchable. Says exactly who it's for — real estate investors — in three letters.
Positioning: Not a traditional interior designer. Not a home builder. A design systems partner that helps investors move faster, make better decisions, and increase returns. That's the whole pitch.
Voice: Short sentences. No luxury-boutique fluff. No jargon. Sound like an operator talking to another operator, because that's who's reading it.
Visual identity: A minimal house mark with a "double line" — forward motion, transformation. Warm neutrals instead of cold luxury tones. A serif logotype that reads studio-grade without reading pretentious.
Deployment: Full system, not just a logo: business cards, brochures, apparel, trade show booth, website, email templates — all speaking the same language.
The result wasn't just a prettier brand. It was a brand that finally said the right thing to the right person, the first time someone saw it.
That's the job. Not decoration. Clarity.
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Fan of the Picasso inspired direction 👌🏻
I needed to repost something about how the imagery and colors combine with the logo here. I really love this branding I created.
Really nice, @Daniel G Bright 👍
This project reminded me why I love branding.
Not because of the logo design—but because of everything that comes after it.
I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.
Which mockup is your favorite? 👀
Going beyond just the logo into packaging and motion for Stolen Summer is exactly the kind of scope that makes a brand actually feel whole instead of just a mark slapped on things. Was there a piece of the system that almost got cut for time but you fought to keep in?