Football Insider Branding ⚽️ Football Insider is one of the most widely recognised names in modern football media, with millions of followers across social platforms and a reputation built on breaking transfer news. As the brand expanded into a wider network of 19 sister brands, the need for a unified and scalable identity system became essential. Using Football Insider as the master brand, I developed a central concept that brings “The Insider” to life. This led to a distinctive icon built from the letterforms ‘F’ and ‘I’, forming a figure standing over a football and pointing towards the brand name. This created a bold, ownable mark designed for instant recognition across digital platforms. Buzzing to finally be sharing this 😄

Oh Man, this is outstanding work. I just thinking how you implemented this masterpiece.

Working on a new portfolio project: Mosii, a menswear brand inspired by Mosi-oa-Tunya, the Lozi phrase meaning "The Smoke That Thunders." The challenge has been translating that idea into a minimal identity that feels quiet, premium, and powerful without being overly literal.

Still a work in progress, but it's coming together nicely. Stay tuned. 👀

I really love how this turned out. The overall aesthetic is exactly right. Was this a passion project or actual client work?