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A playful character-based graphic featuring a chef illustration and bold decorative typography. I used a monochrome style and strong visual contrast to create a fun and memorable design concept.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MADE OF is a luxury material-typography campaign exploring what shapes a brand: its materials, craftsmanship, ideas and defining qualities. Five original visual references move from separated natural elements into MADE OF, FASHION, MAKEUP and finally GOALS—constructed from AMBITION, WORK, CREATIVITY, PASSION and TIME. I designed the concept as a flexible storytelling template that could be adapted to different industries and generated it as one continuous 30-second film using Seedance 2.5 in CapCut Video Studio.
The Hermes breakdown into leather, stitching, and gold hardware is such a satisfying way to reverse engineer a brand. Of the five you deconstructed, was there one that resisted the process, where the core materials weren't obvious right away?
Created a visual identity for The Roast Room, an artisan kitchen brand
built around a premium yet playful personality.
The identity combines editorial typography, a strong blue palette, checkerboard patterns and playful illustrations to create a cohesive system across packaging, menus and social.
omg this feels energetically refreshing🔥
EXPECT — Graphic Design
A self-initiated brand identity concept built around bold typography, clean layouts, and a strong visual system.
Designed to show how graphic design can turn a simple idea into a brand that feels clear, confident, and memorable.
Brand Identity • Graphic Design • Typography • Social Media • Visual Design
