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7 hero section mistakes killing your conversions.
(I see these on almost every site I audit.)
Mistake #1: Headline is about YOU, not THEM ❌ "We're the leading provider of..." ✅ "Get [result] without [pain]"
Mistake #2: Too many CTAs Visitors get paralyzed by choice. One primary action. That's it.
Mistake #3: Generic stock photos That smiling woman in a headset? Everyone's seen her. She builds zero trust.
Mistake #4: No social proof above the fold Logos, testimonials, or numbers. People need proof before they scroll.
Mistake #5: Jargon-filled copy "AI-powered synergy solutions" Your customer doesn't talk like that.
Mistake #6: Slow-loading hero image 3+ seconds to load = visitors bouncing fast. Compress your images.
Which one is your site guilty of?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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If websites came with a care label, what would yours say? 🤔
I've been thinking about how micrographics, those small labels usually found on packaging or clothing tags, could translate to the web.
As web designers and developers, we know there is *so* much invisible thinking behind a site: structure, performance, accessibility, content systems… and we rarely see it. 👀
As builders, we think about these things constantly, but users rarely see them. Maybe there’s value in making the craft more legible.
What do you guys think? 💭
This is such a fun concept. The care label idea makes all that invisible work visible in a really clever way. "Reduced motion safe" and "92 Lighthouse" on a tag would tell you so much about how thoughtfully a site was built. Would love to see this become a real thing designers actually share with clients.
What are the unwritten rules of good design?
Like everything, the labels and stickers that hide on the undersides and insides of our products have been considerately designed, often following strict brand and system rules.
I love systems, so typographic, grid-based design will always have a place in my heart. This is my small tribute to micrographics, each following the systems I've been seeing in the wild.
I'm a simple man: I see nice typo + microdesign = I press goat
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