Revamping AI Branding: Crafting an Ancient Yet Modern IdentityRevamping AI Branding: Crafting an Ancient Yet Modern Identity
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COSTA is an AI-powered deep research tool. The problem wasn't functional, the product worked. The problem was identity. Every AI product on the market looks the same: gradients, geometric sans-serifs, glowing orbs on dark backgrounds. Clean. Frictionless. Forgettable.
What I wanted to build was the opposite. A brand that felt like it came from somewhere, like it had been researching longer than computers have existed. The tension was real: how do you make a machine feel ancient without making it feel slow?
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kolawole's avatar
This is impressive and shows a lot of potential. It makes me wonder—what’s the next level for you after this?
Ajayi's avatar
This is solid 👏 The overall presentation is very strong
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