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What if perfume wasn't meant to get attention?
Crafted to leave an impression, not make an introduction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Can AI understand your rough sketches?
ChatGPT just added a new sketch feature to its new Images 2.5 model, so I tried it with extremely simple sketches and short prompts to see how well it could understand my intention.
And honestly, I actually like it!
This can be helpful especially when you already have a specific pose or composition in mind and want to quickly turn that rough idea into something more refined.
If you’re curious, I included a quick process video in the comments.
Do you think this new feature could be useful in your workflow?
So cool
Absolutely. The ability to translate a rough sketch into a refined visual while preserving the intended pose, composition, and creative direction could make the ideation process much faster. It feels especially useful for designers who want to communicate an idea visually before spending time refining every detail. Definitely a feature worth experimenting with in a real workflow.
This is a great experiment! The sketch to refined visual pipeline could seriously speed up early ideation. Curious how it handles more abstract or complex sketches.
Nocturne is a self-initiated fragrance house I built from the ground up, treated with the same process I'd bring to any client: strategy first, then design.
The brief was familiar: a fragrance inspired by the city after dark. Most fragrance branding solves that with common approaches such as moonlight, mystery, or gold foil details. I wanted to solve it with something more specific: what does after dark actually look like in an urban environment? Concrete, streetlight, wet pavement, the quiet stretch between one train and the next.
That question shaped everything downstream. An archetype chosen deliberately against category convention, Creator and Explorer rather than the more expected Lover or Magician. A material-first approach to the bottle and packaging. Sandblasted glass, a textured concrete-like cap, no gold, no ornament. And a running checklist I held every decision against throughout the project.
The case study covers the strategy behind Nocturne, not just the finished system: positioning, personality, the reasoning behind each material and typography choice, and how those decisions translated into the bottle, packaging, and campaign work.
I'd love to hear what you think, especially if you enjoy seeing the thinking behind a visual identity as much as the final result.
Good Work!