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Just wanted to share this with you im so proud... first sale in my Junique online shop!Check it out! https://www.juniqe.com/uk/shop/alejandro-lechon
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Creatives on Contra have earned over $150M and we are just getting started
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One of our recent achievements was developing a custom mobile application for a fashion store. The project was built to provide a smooth shopping experience with a clean interface, easy navigation and a modern design that reflects the client's brand.
Every shot in this project was AI-generated. Every decision behind it wasn't.
For Envato's Human by Design challenge, I built three pieces: a full launch campaign for Pebble, an insulated flask; a short video capturing the exact moment the AI-made version hands off to the real one; and a longer process video walking through how it all actually came together.
The human part shows up twice. First, inside the Pebble campaign itself — nothing in the final cut is the first thing AI generated. The parachute-drop opening, the color transitions, the splash shot, the final choreography of every clip — each one went through real, repeated revision: watching a draft, deciding it wasn't there yet, rebuilding it by hand until it was. Second, in the structure of the process video itself. It opens like a polished AI ad on purpose, deliberately withholding that it's AI-made — then cuts to me, in real life, at the exact moment I realized the "finished" version wasn't actually finished. The switch from AI to real isn't just shown. It's the whole argument.
Built with Envato's toolkit throughout: stock photography and footage for reference and b-roll, licensed music, a full sound design pass for every beat of ambience and foley, custom fonts, and Envato's AI suite for image, video, and voice generation — across both the Pebble campaign and the process video.
🐦 https://x.com/ruffa_sakay/status/2081628600286286232?s=20
#envatochallenge
This is such a strong framing. I really like how the handoff from the polished AI-made version to the real human process becomes the argument itself, rather than just something explained afterward. The repeated revision across shots, sound, pacing, and choreography makes the...
Side project I'm working!
Looking for a few artists to be part of the current concept, form's linked below.
I wanted to do an art exhibition gallery, but since I tend to watch too many movies and play video games, I thought "why not mix both?".
So here comes BoMA, the Backrooms of Modern Art. Inspired by the MoMA and my recent dive into indie films, with a nod to the Backrooms (if you grew up around late-90s liminal spaces you know the feeling) and Obsession. It'll be on desktop and mobile, and if it grows, each level gets its own art direction, sound and mechanics (sci-fi, medieval, that kind of thing), "maybe" even a monster to escape from for the horror thrill. The name refers to the first level, level 0 (of the Backrooms), the MVP.
Anyway, BoMA mixes art exhibition and a bit of gamification to help people discover artists. In the MVP, you find artworks as you play, reach the exit, and get a reward the artist chose: a discount on prints/tattoos/whatever they sell, a private tease of their next piece, or a link/group only their closest fans get into (got another idea? fill the form!).
If you're an artist* or know one who might be interested, you can fill the form to be part of the current concept. It's got all the questions and guidelines, and it helps me narrow down how the project might evolve around featured artists' needs.
(*illustrator, tattoo artist who does prints, painter, or something along those lines for now.)
Application form (5-10 mins): https://forms.gle/3fK6ULeQ92y44Qx28
Note: The form asks for a bit of detail to ensure alignment on vision and commitment. Answers don't need to be final polished proposal, just honest thoughts!
