Visual Identity & Social Launch Suite for Aurelia AtelierVisual Identity & Social Launch Suite for Aurelia Atelier
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Visual Identity & Social Launch Suite | Aurelia Atelier: Moonstone No. 23 🤍✨
​A behind-the-scenes look at the social campaign collateral designed for Aurelia Atelier, a niche artisanal fragrance house.
​Design Strategy & Scope:
Visual Hierarchy: Minimalist editorial layouts paired with high-contrast metallic liquid chrome accents.
Scent Breakdown Card: Structuring detailed fragrance notes (Top: Basmati Rice Accord & Ambrette; Base: Orris Root & Olibanum) into a clean, legible marketing asset.
Launch Suite: 3-part carousel campaign built for product teaser announcements and customer engagement.
Specializing in quiet-luxury brand identities, Canva marketing templates, and elevated social launch kits for beauty and e-commerce brands.
Inquire for custom branding packages and social collateral suites.
#BrandIdentity #FragranceBranding #LuxuryBranding #GraphicDesignPortfolio #SocialMediaKit #VisualDesign #CanvaDesigner #BrandStrategy #EditorialDesign #PackagingDesign
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Johnson's avatar
Structuring dense fragrance notes like basmati rice accord into a clean visual asset is a real challenge. Most brands struggle to make those specific scent profiles feel as tactile and engaging as the product itself on a feed.
Aayma's avatar
Thank you so much for going through my work. Though it was a concept project and I didn't really have any idea of how the fragrance itself works, I understand that you mean I need to refine the terminology which is a really helpful tip.
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