Designing Iconic Hawaiian Surf Brand T-Shirts: Launch CollectionDesigning Iconic Hawaiian Surf Brand T-Shirts: Launch Collection
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As part of the first licensing deal following the brands’ restructuring, I was brought on to design the first capsule of T‑shirts for these iconic surf brands in Hawaiʻi like Volcom, Quiksilver, Roxy, Billabong and RVCA. This launch collection reintroduces the labels to Waikīkī with graphics that blend legacy logos, local surf culture, and a modern visual language meant for today’s traveler and everyday surfer.
The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish Waikīkī Beach as a contemporary global surf destination.
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Some more designs that are currently for sale in Waikiki Beach.
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