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As part of the first licensing deal following the brands’ restructuring, I was brought on to design the first capsule of T‑shirts for these iconic surf brands in Hawaiʻi like Volcom, Quiksilver, Roxy, Billabong and RVCA.
This launch collection reintroduces the labels to Waikīkī with graphics that blend legacy logos, local surf culture, and a modern visual language meant for today’s traveler and everyday surfer.
The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish Waikīkī Beach as a contemporary global surf destination.
Some more designs that are currently for sale in Waikiki Beach.
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New website for Beer Zombies Brewing Co. 🍺🧟♂️
Designed to be bold, vibrant, and disruptive. This was a fun build because the BZ brand already has such a strong visual identity and personality. Oversized typography, aggressive motion, interactive effects, and a healthy dose of zombie aesthetics. 🤘
www.beerzombies.com
The oversized type and aggressive motion fit the beer-brand attitude perfectly, especially how the green palette carries from the hero into the product details.
“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit.
There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business.
That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints.
The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit
I love the colors!
My previous poll showed unexpected results (I am very grateful to everyone who took the time to vote and comment 🤍).
Now I am curious about your opinion on the color mode for this hero section. I definitely like a light theme. What about you?
By the way, I made a nice animation for this design. You can see it on my profile
28 voted
54%
24 voted
46%
52 votes
Closed
To be honest the dark mode looks really good