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People can generate and use AI to design as much as they want, but they can never tell if it's right for what they're doing.
Taste is everything now
100% I saw a super interesting video yesterday about this, I will try to find it! But the message was that the raw letter sign has waaaay more personality than the AI generated food on a generated poster.
https://www.instagram.com/reels/DcPAamdBt-F/ this oneeeeee
instagram.com
Robert Komaniecki on Instagram: “I can’t take any more of these cheap looking AI food pics dude #Antiai #smallbusinesslove #smallbusinesssupportingsmallbusiness #foodtruck”
58K likes, 726 comments - komaniecki_r on August 19, 2026: “I can’t take any more of these cheap looking AI food pics dude #Antiai #smallbusinesslove #smallbusinesssupportingsmallbusiness #foodtruck”.
"Has God abandoned us, am I dead?" 🤣
I'll check it out!
😂
Taste is everything. Agree 100%
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How AI Video Is Solving Modern Content Production Problems
The Problem
Today, businesses are expected to communicate visually everywhere.
Social media.
Advertising.
Product launches.
Websites.
Campaigns.
E-commerce.
But producing high-quality video consistently can be difficult.
Traditional production may require locations, equipment, crews, actors, logistics, and significant budgets. For smaller businesses and growing brands, this can make ambitious visual ideas difficult to bring to life.
At the same time, audiences are becoming harder to capture.
More content is being produced than ever before, but attention is becoming harder to earn.
Where AI Video Changes the Equation
AI video introduces a different approach to visual production.
Instead of every idea beginning with a large production setup, a concept can begin with a story, visual direction, and creative idea.
AI can help transform those ideas into visual concepts, product scenes, environments, characters, advertisements, and cinematic sequences.
This can help businesses:
Reduce production barriers
Explore visual concepts without immediately committing to expensive traditional production.
Move faster
Create and test different creative directions more efficiently.
Visualize ambitious ideas
Bring concepts to life that may otherwise require complex locations, sets, or production logistics.
Create more variations
Develop different visual concepts for different audiences, platforms, campaigns, and products.
Compete through creativity
Give smaller and emerging brands new ways to produce distinctive visual content.
But AI Is Not the Solution by Itself
Generating a video is easy to describe.
Creating a video that actually communicates something is harder.
The real value comes from combining AI with:
Creative direction.
Storytelling.
Brand strategy.
Visual design.
Editing.
Audience understanding.
Technology can generate the visual.
Strategy gives the visual a reason to exist.
The Bigger Opportunity
The future of commercial video isn't necessarily about replacing traditional production.
It's about giving businesses more creative possibilities.
A product that once had one campaign can have ten creative directions.
An idea that once stayed inside a presentation can become a visual prototype.
A small brand that couldn't afford an elaborate production can explore cinematic storytelling in a new way.
And a marketing team can move from:
“Can we produce this?”
to:
“What should we create?”
The Goal
AI video should not be used simply because it is new.
It should be used when it helps solve a real problem:
Less friction.
More experimentation.
Faster visual communication.
More creative possibilities.
Stronger storytelling.
Because the future of video isn't just about making content faster.
It's about making ideas possible.
We are entering a strange era for designers.
A machine can now generate a polished presentation in minutes.
It can suggest layouts. Write headlines. Create illustrations.
Summarize research. Build visuals. And soon, much more.
So what happens to the designer? I don't think the answer is “nothing.”
I think the job gets harder. Because when everyone can produce something that looks good, looking good becomes the minimum.
The valuable designer becomes the person who can look at 30 pieces of information and say:
“These are the 3 things that actually matter.”
The person who can turn complexity into clarity.
The person who knows when a chart is better than a paragraph.
When removing something makes the entire presentation stronger.
AI can generate options.
Taste decides which option deserves to survive.
And honestly?
That's a future of design I'm excited about.
#Contra #Design #AI #PresentationDesign #CreativeStrategy #FutureOfDesign
MiniMax Design — AI creativity is slowly moving beyond the prompt era.
MiniMax just launched Design, and this is not just another image or video generator.
The idea is much more interesting:
to bring the entire creative production process into one workspace — from the first idea to a finished video.
Instead of the usual chain:
ChatGPT → Midjourney → Seedance → ElevenLabs → Premiere
we are starting to see one environment where AI can break the task into stages and assign different agents to different parts of the production.
How it works
You give it a brief.
For example:
“Create a 30-second car commercial. Night Tokyo, 8 shots, premium cinematic aesthetic.”
The main Agent analyzes the task, builds a plan, and distributes the work between specialized agents.
Copy Agent handles text and scripting.
Image Agent creates visuals.
Video Agent works with video and timeline.
Audio Agent handles voiceover and sound.
Some of these processes can run in parallel.
But the most interesting part is not even the agents.
Canvas
MiniMax Design has a visual Canvas where one project can contain:
idea → script → storyboard → images → video → music → edit
The nodes are connected.
So we are no longer talking about isolated generations.
We are talking about a production project.
It feels like something between Weavy, ComfyUI, and an AI producer that manages the whole creative process.
Skills
And this is where, in my opinion, things get really important.
A Skill in MiniMax Design is not just a prompt.
It is a saved workflow.
There are already Skills for commercials, short films, storyboards, 3D animation, music videos, e-commerce and other creative tasks.
But you can also create your own Skills.
So theoretically, you can build your own production system:
Idea → Event → Scenes → Beats → Director’s script → Blocking → Storyboard → Generative beats → Prompts → Video → Edit
And you do not have to explain the whole methodology to AI every single time.
You build the production logic once — then reuse it as a tool.
That is the shift I find important.
For a long time, AI creativity was centered around the prompt.
We were searching for the right words, the right model, the right settings.
Now the center of gravity is moving.
The value is no longer in one perfect prompt.
The value is in a correctly built sequence of actions.
Not:
PROMPT → VIDEO
But:
IDEA → PLAN → PRODUCTION PROCESS → AGENTS → GENERATIONS → REVIEW → EDIT → RESULT
And that already feels much closer to filmmaking.
In cinema, nobody says:
“Here is the script, now automatically make the movie.”
There is a process:
script, direction, storyboard, shooting, sound, editing, color.
AI is starting to move in the same direction.
A few more interesting details about MiniMax Design:
• Agents can pause at checkpoints and ask for human decisions.
• Project materials are stored in a local Asset Center.
• Agents can work with local files.
• The model for a task can be selected automatically, but manual choice is still available.
• Skills can be saved and reused.
• MiniMax H3 works natively inside the platform.
I would not call MiniMax Design a replacement for DaVinci, Premiere, Weavy, or specialized generators yet.
The product is new.
But the direction is much more important than the product itself.
We are slowly moving from the era of AI generators
to the era of AI production systems.
And in that world, the winner will not be the person who knows the longest prompt.
The winner will be the person who knows how to build the right process from idea to final result.
