The #SwitchToGreen campaign for Vodafone UK was developed by Superunion as a motion-led piece designed to communicate the brand’s sustainability message in a clear and engaging way. The project focused on translating Vodafone’s environmental ambitions into a visually compelling narrative, using dynamic motion graphics and bold storytelling to bring the campaign to life. With contributions from a multidisciplinary creative team—including direction, storyboarding, and motion design—the final output demonstrates how strategic branding and animation can effectively deliver complex ideas in a simple, impactful format tailored for digital audiences.