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RAW CANVAS — Brand Identity & Packaging
Skincare as a form of expression. The face as a surface, each product as a layer — applied, absorbed, allowed to evolve. Inspired by the language of painting, self-care becomes a tactile, intentional ritual. Dreamlike gradients, pastel tones, expressive lettering. Beauty not as a fixed result, but as an ongoing creative process.
Beautiful!
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The synthesis of a craft.
A preview of the visual identity for Tapidecor, a brand where furniture is created from scratch through artisanal manufacturing and signature upholstery.
The development is based on a geometric synthesis representing the iconic profile of a chair. As the most essential form of a seat, this structure symbolizes the primary physical touchpoint between the user and the design, capturing the essence of the craft: the balance between structural firmness, functionality, and the comfort of the finish.
The system features two variants: an integrated version where the naming is housed within the core of the symbol, and a pure logomark for high-impact applications (wood engraving, embroidery, or stamps), where the form maintains the brand identity on its own.
Iconography DesignBrand DesignVisual DesignAdobe Creative CloudAdobe PhotoshopAdobe Illustratorbranddesignericondesignbrandingstudio
Minimalism + ASCII art feels illegal in motion design.
Built this inside Unicorn Studio + Framer and I genuinely can’t stop staring at it.
Looks awesome!
Goofy Goods — Character Driven Streetwear Brand Identity
Goofy Goods is a playful, personality-led brand identity that bridges the gap between retro cartoon aesthetics and modern streetwear culture. Featuring a whimsical mascot and bold, rounded typography, this system is designed for brands that prioritize storytelling, humor, and a "truly specific" charm.
The visual language uses a high-contrast palette and thick line work, making it perfectly optimized for high-density embroidery on hats and hoodies, as well as vintage-style packaging and print collateral. It’s a strategy-led identity built for a lifestyle brand that wants to stand out with a premium, yet approachable and "goofy" vibe.
#Streetwear #BrandIdentity #branding
I liked the mascot and its visual direction.
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