Sales Performance Dashboard

Built this dashboard to turn sales reporting into a clearer management view instead of scattered numbers across separate reports.

The goal was to bring the main performance story into one place through: - KPI cards for Sales, Profit, Volume, and Dues - channel contribution analysis - brand performance breakdown - customer segment performance - geographic sales view - monthly sales and profit trend tracking

What I like most in this type of dashboard is not only the visual side, but the ability to make performance easier to read, compare, and discuss.

A sales dashboard should not just show results. It should help explain where performance is coming from, which segments are driving it, and where attention is needed next.