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Most AI features fail for a boring reason: they live somewhere nobody
goes.
You ship an AI panel. It sits in a tab. The tab stays closed. The
feature quietly dies while the roadmap says it launched.
So I designed this one to have no home screen at all. It is a design from attio
It answers in Slack, where the deal conversation is already happening.
It writes to the CRM, where the record already lives. It runs in the
terminal, where the technical team already works.
Three surfaces. No new place to check. No new habit to build.
The design question wasn't "what should the AI look like." It was
"where does the work already happen, and can we meet it there instead
of asking people to move?"
That reframe kills a lot of beautiful dashboards. It should.
I'm a product designer working across marketing surfaces and complex
product systems. Open to product design roles — permanent or contract,
remote.
Founders: what percentage of your users have ever opened the AI
feature you shipped?
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The goal was to make the product feel refreshing from the very first screen while giving the can a strong visual presence. The design combines oversized typography, organic colors, ingredient imagery, and playful composition to build a distinctive beverage experience.
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• a product-first hero that makes the ZENSO can the main visual focus;
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• oversized typography that adds energy without competing with the product;
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• supporting product details such as the cooling effect and energy refresh level;
• lifestyle imagery and video elements that make the brand feel more dynamic;
• a clear “Try It Now” CTA integrated naturally into the composition;
• responsive mobile layouts that preserve the oversized product presentation while keeping navigation simple 📱;
• a clean visual system that can scale across different flavors and future product launches.
The result is an energetic digital experience that turns a simple beverage into a memorable lifestyle product — fresh, playful, and easy to recognize.
Looking to create a bold digital experience for your beverage, food, or FMCG brand?
Let’s make your product impossible to scroll past ✨
The product-first hero with oversized type behind the can is the right call for FMCG: the pack does the branding work and the type just amplifies the energy. The piece I would build on is the scalable system for future flavors, since a citrus and a berry variant will want the...
We’re excited to share a new brand identity we created for a perfume brand ✨
From the logo and bottle visuals to business cards, letterhead, perfume bags, and custom packaging - we crafted a cohesive identity designed to feel elegant, distinctive, and memorable.
Another project we’re proud to bring to life.
Super clean and subtle but still has a lot of personality!
Congrats🙌
