Five Questions to Ask Before Building a Product FeatureFive Questions to Ask Before Building a Product Feature
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Noah Wainwright
pro
• Oct 12
5 questions to answer before you build a feature
The team moves fast without deciding what the customer needs, ships, and finds users confused or not using the feature. Then it's back to the drawing board, building the same feature behind schedule and over budget.
Before development, frame ideation around one question: why would the user care?
These 5 questions answer it:
→ What problem does the customer have?
→ What can the feature not live without?
→ What action shows it worked?
→ Which requirements have no customer benefit?
→ Which option solves the problem most simply?
Ideation should be rough, but not aimless.
With these answered, the team builds one clear feature, and customers are more likely to finish what they came to do. The time you'd have spent rebuilding goes to what users need next.
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