BORA – Ad Creative Concept

Most kitchen appliance ads sell you the warm family dinner. I wanted to try the opposite.

Built this BORA concept as a portfolio piece, treating the product like architecture instead of tech – dark marble, concrete, no hands, no food styling. Just a pot, steam, and silence.

The steam does all the movement in the motion piece. Typography stays out of the way – one line, low CTA, nothing fighting the composition. Turns out when you strip out the lifestyle, the price point sells itself.

First video ad for thegoatdebate.io (my Messi vs Ronaldo paid poll — $1 = 1 vote, you get a card), made entirely in Higgsfield.

It's hard. Way harder than I expected. Also the most fun I've had on this project.

Yes, it looks AI. I know. Ignore that for a second — what I actually want to know is whether the idea lands: someone says "you're not even a real fan", the other guy doesn't argue, just shows his card.

Does that make you want to click, or is it too subtle?

That conflict to proof hook is solid. Showing a live card graphic right after the flex will instantly convert that viewer emotion into paid votes.