Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin. Portrait Layout - with the models as the main focal point and the copy placed alongside the image.

Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.

Which direction would you choose for Serein: Portrait Layout or Wide Layout?

Which one feels more memorable and trustworthy for a skincare brand?

Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?

The Last Memory

Coin cabinet — Charles Percier, Paris, ca. 1809–19

https://www.metmuseum.org/art/collection/search/195473

The Last Memory reimagines Charles Percier's Coin cabinet as an archive of human memory. Instead of preserving coins and medals, its drawers preserve fleeting fragments of human life. Most compartments have gone dark, leaving only a few fragile memories behind. I kept the cabinet grounded in the visual language of a real museum artifact and introduced one impossible idea: what if memory itself could be physically preserved?

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