Towello transforms handwashing at the table into a refined and sensory ritual. When the compact B...

Towello transforms handwashing at the table into a refined and sensory ritual. When the compact B...Towello transforms handwashing at the table into a refined and sensory ritual. When the compact B...

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Ricardo Gantschnigg

• 13h

Towello transforms handwashing at the table into a refined and sensory ritual. When the compact Blooming Towel comes into contact with water, it unfolds into a fresh, soft towel.

The visual concept focuses on this moment of transformation. Inspired by the first contact between water and the product, an abstract liquid surface gradually becomes fabric—translating freshness, purity and tactility into a distinctive visual experience.

The project combined art direction and CGI to create a cohesive visual world for the product. A central key visual, atmospheric product renderings and a short teaser animation present Towello in a modern and premium way while making its unusual functionality immediately understandable.

Created in collaboration with Fabian Gwiggner, who led the brand design and project direction.

3D Animation Art Direction Digital illustration Adobe After Effects Adobe Photoshop Cinema 4D

Dina Yeghiazaryan

• Jul 21

Designed 3 posters for a local bar's Sunday jam nights, with Envato as my toolkit. 🎸🎤 Envato gave me hero images, background texture, and animated video. But none of it works on its own. Someone still has to make the calls. Human by Design: AI got me fast raw material. Making it feel like this bar took real decisions - recoloring and chroma-keying a stock video before animating, chasing a grimy texture over a clean AI render, picking one generated scene out of several for its energy - then building the composition and type myself. Toolkit: @Envato Elements, Envato AI, After Effects, Illustrator.