Mixpanel Rebrand 📊 My independent design practice, Freelance Studio, was hired by Mixpanel to wo...

Mixpanel Rebrand 📊 My independent design practice, Freelance Studio, was hired by Mixpanel to wo...Mixpanel Rebrand 📊 My independent design practice, Freelance Studio, was hired by Mixpanel to wo...

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Jon Howell

• Oct 15

Mixpanel Rebrand 📊 My independent design practice, Freelance Studio, was hired by Mixpanel to work closely with their brand studio team on a comprehensive rebrand that took nearly a year to complete and roll out. These are some of the artifacts from the rebrand. All credits to everyone involved can be found here ✨

Completed work

Brand Design shareyourwork Figma Adobe Illustrator Jitter

Paul Kelly

• Oct 15

@Jon Howell so so good man

Jon Howell

• Oct 15

@Paul Kelly thanks for the kind words 🥲

Carlos Roberto

• Oct 16

@Paul Kelly @Jon Howell really nice.

Mamuka Chiladze

pro

• Oct 16

@Paul Kelly @Jon Howell Great vibes ✨

Tobi K.

• Oct 15

@Jon Howell The rebrand looks premium.

James Shih-Gillen

pro

• Oct 15

@Jon Howell I'm a sucker for the keyboard!!

Daniella

pro

• Oct 15

@Jon Howell the keyboard is fire!!!

VITORIA DA SILVA

• Oct 15

@Jon Howell muito bommm

Chirag Madhu

pro

• Oct 16

@Jon Howell Stunning work!

Jon Howell

• Oct 16

@Chirag Madhu thank you my friend! Many months of work and VERY large team effort to pull this one off.

Crappy Presentations LLC | Pitch Deck & Presentation Designer

max

• Oct 16

@Jon Howell absolutely love this!

Jon Howell

• Oct 16

@Crappy Presentations | Pitch Deck Designer thanks so much! 🥹🙏✨

Juls Gud

pro

• Oct 16

@Jon Howell Love mixpanel! Massive project, amazing refresh 🙏

Jon Howell

• Oct 16

@Juls Gud thank you so much, it was an insane effort that's for sure. Everyone pulled their weight and then some, appreciate the kind words! The Mixpanel Brand Studio team did a really great job translating the rebrand into so many different surfaces too 😮‍💨

Anush | Ex- Freshworks

max

• Oct 16

@Jon Howell Love how this system balances precision and warmth — feels like Mixpanel finally looks as smart as it is. Curious how you approached evolving such a recognizable brand without losing its core equity?

Jon Howell

• Oct 16

@Anush | Ex-Freshworks that's a very long question to answer. But the short answer is understanding why you need to rebrand, what you're trying to accomplish, and develop a plan for how to get there. Brand strategy played a key role in how we developed our plan to get to where we were going. My good...