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Mixpanel Rebrand 📊
My independent design practice, Freelance Studio, was hired by Mixpanel to work closely with their brand studio team on a comprehensive rebrand that took nearly a year to complete and roll out. These are some of the artifacts from the rebrand.
All credits to everyone involved can be found here ✨
@Jon Howell so so good man
@Paul Kelly thanks for the kind words 🥲
@Paul Kelly @Jon Howell really nice.
@Paul Kelly @Jon Howell Great vibes ✨
@Jon Howell The rebrand looks premium.
@Jon Howell I'm a sucker for the keyboard!!
@Jon Howell the keyboard is fire!!!
@Jon Howell muito bommm
@Jon Howell Stunning work!
@Chirag Madhu thank you my friend! Many months of work and VERY large team effort to pull this one off.
@Jon Howell absolutely love this!
@Crappy Presentations | Pitch Deck Designer thanks so much! 🥹🙏✨
@Jon Howell Love mixpanel! Massive project, amazing refresh 🙏
@Juls Gud thank you so much, it was an insane effort that's for sure. Everyone pulled their weight and then some, appreciate the kind words! The Mixpanel Brand Studio team did a really great job translating the rebrand into so many different surfaces too 😮💨
@Jon Howell Love how this system balances precision and warmth — feels like Mixpanel finally looks as smart as it is.
Curious how you approached evolving such a recognizable brand without losing its core equity?
@Anush | Ex-Freshworks that's a very long question to answer. But the short answer is understanding why you need to rebrand, what you're trying to accomplish, and develop a plan for how to get there. Brand strategy played a key role in how we developed our plan to get to where we were going. My good...
@Jon Howell stunning visuals, so good!
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