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What starts as an idea can become an entire brand experience.
I recently explored a luxury skincare concept called Zraya a project focused on brand identity, packaging design, and visual storytelling.
My goal was to create a beauty brand that feels elegant, memorable, and premium from the very first glance. From the packaging details to the overall aesthetic direction, every element was designed to communicate trust, sophistication, and modern beauty.
One of my favorite parts of design is transforming concepts into visuals that people can immediately connect with.
What do you notice first when you look at a skincare brand: the packaging, the logo, or the overall aesthetic?
#BrandDesign #PackagingDesign #CreativeDirection #GraphicDesign #BeautyBranding #VisualIdentity #ContraCreator
The network for creativity
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This is an outstanding work!
Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
A or B? Curious to hear your thoughts!
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Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!