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What starts as an idea can become an entire brand experience.
I recently explored a luxury skincare concept called Zraya a project focused on brand identity, packaging design, and visual storytelling.
My goal was to create a beauty brand that feels elegant, memorable, and premium from the very first glance. From the packaging details to the overall aesthetic direction, every element was designed to communicate trust, sophistication, and modern beauty.
One of my favorite parts of design is transforming concepts into visuals that people can immediately connect with.
What do you notice first when you look at a skincare brand: the packaging, the logo, or the overall aesthetic?
#BrandDesign #PackagingDesign #CreativeDirection #GraphicDesign #BeautyBranding #VisualIdentity #ContraCreator
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Wrapping up a skincare project I've been working on for the past few weeks.
From brand strategy and identity to packaging design for 4 amazing products, it's always rewarding to see everything come together in the final mockups.
Sharing a few sneak peeks before the brand officially launches ✨
Curious, what's your favorite phase of the branding process?
🎨 Design Poll: The Power of Color
It's interesting how a simple color change can completely shift the perception of a brand.
I designed the same hero section in two different color directions:
🟠 Orange Version: Bold, energetic, and attention-grabbing.
🟢 Green Version: Fresh, modern, and growth-oriented.
Everything else remains the same, yet each version tells a slightly different story and creates a different first impression.
If you were launching this brand today, which direction would you choose and why?
89 voted
78%
25 voted
22%
114 votes
Closed
Voted Green
Exploring a brand identity concept for KORYNTH, an architecture and interior design studio.
Focused on structure, balance, and timeless simplicity through a geometric symbol and warm, neutral brand system.
I'd love some honest feedback
• Does the logo feel appropriate for the industry?
• What emotions does the identity communicate?
• What would you improve?
Open to all critiques.
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