Project description.
For this niche eCommerce brand, I managed a lean budget of $114K and delivered $1.16M in revenue at a 10.25x ROAS. I handled campaign structure, product feed setup, custom targeting, and ad copy. My focus was on maximizing return through aggressive A/B testing, audience refinement, and conversion tracking. The campaign delivered over 6,000 sales while maintaining low CPCs and strong account health.