THE PROBLEM: BLZR.ID had already introduced initiatives such as cassava-based packaging, upcycled blazers and a sustainable collection. The next initiative explored a different way for the brand to contribute to environmental action through ocean plastic removal.

MY ROLE: I was the main point of contact with Seven Clean Seas, managing the partnership from communication and negotiation through campaign delivery. Working closely with the creative team, I helped ensure that the campaign stayed true to BLZR.ID's brand while remaining within the agreed partnership scope and requirements of Seven Clean Seas. I also developed the campaign copy and communication tone, translating the partnership into messaging that felt relevant to BLZR.ID's customers.

THE MOVE: Through a partnership with Seven Clean Seas, BLZR.ID launched #IkutBersihinLaut, linking blazer purchases to funding for ocean plastic removal. The initiative committed to fund the removal of 720 kg of plastic in its first year.

THE RESPONSE: The campaign received a strong response from customers following its launch, helping turn the partnership into a consumer-facing initiative rather than simply a corporate collaboration.