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Hello Everyonee !!!
i am very excited to share my latest passion project: An advertising redesign and visual recreation for the iPhone 18 Pro campaign!
For this concept, I wanted to challenge traditional smartphone marketing, which heavily relies on isolated, clean product renders.
I wanted to introduce human form, dramatic shadow play, and expressive typography.
The project features two distinct visual directions driven by the exact same core concept:
1️⃣ The Cinematic Editorial Edition: A premium, monochrome landscape layout designed for an understated, luxury fashion aesthetic.
2️⃣ The High Performance Edition: An aggressive, vertical crimson red layout engineered for high impact urban billboards and skyscraper wraps.
Check out the full case study, including the full breakdown, comparisons, and implementations over on my Behance! I’d love to hear your thoughts on which variant you prefer.
Full project case study link is available in first comment !!
Here is the sample of 2nd edition -
The crimson one, mostly because you scoped it for billboards and skyscraper wraps - at that viewing distance the monochrome edition's tonal range flattens out and the silhouette stops separating from the background. The editorial version reads better where someone is standing still with it, like a spread.
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I’m testing two different creative directions and would love your honest opinion.
Version A focuses on a bright, minimal gallery experience with circular visual experiments.
Version B explores a darker, more cinematic product direction for Montairé with hardware-focused visuals.
Which one feels cooler, more premium, and more memorable — A or B?
I’d also love feedback on the typography, layout, animation, and overall art direction.
10 voted
53%
9 voted
47%
19 votes
Closed
I’d lean toward Version B. The darker direction gives the hardware more presence and makes the whole experience feel more intentional and engineered. Version A is visually interesting, but B gives Montairé a much clearer identity at first glance.