I love patterns. The moment I saw this pattern I was immediately drawn to it When I found this Iz...I love patterns. The moment I saw this pattern I was immediately drawn to it When I found this Iz...
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I love patterns. The moment I saw this pattern I was immediately drawn to it 
When I found this Iznik tile in The Met's archive, I didn't want to just reimagine it. I wanted to build around it the way a fashion house builds around its signature.
 A 1578 piece for an Ottoman Sultan's bedroom — I got a little obsessed with how it was actually made. Because it wasn't just one craftsman working alone. The Ottoman Empire had this entire creative studio called the Nakkashane. Designers, calligraphers, artisans — all under one roof, working together, taking one visual language and carrying it across everything the empire made. Tiles, textiles, architecture, manuscripts. The same pattern, different voices.
That felt so familiar to me. That's just how a fashion house thinks.
So I thought — what if I did that with this tile? What if I treated this pattern the way Versace treats the Medusa, or the way any great brand treats its signature? Not just put it on one thing, but build an entire world around it.
So I made it the signature of the brand ; OTTOMAN
I made the typeface the brand would use. I designed the architecture that would house its pieces. I put the pattern on a runway. I made the editorial cover that would introduce it.
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