Working directly with the Denny’s CEO’s team, I was briefed to tell the story behind their Cookies for Cancer program — and given the freedom to find the narrative myself. Through a series of interviews with families and program participants, I discovered the story of Aden — a boy whose miraculous recovery was made possible by a cancer vaccine funded in part by the Cookies for Kids’ Cancer program. Aden’s story had been documented before, which gave me a rich archive of footage to build from, and his journey became the emotional spine of the piece. The final video weaves Aden’s personal story with program-wide impact data, connecting the everyday act of buying a cookie at Denny’s to the life-saving research it funds.