Kanthalya Herbals — Ayurvedic Product Campaign · 5 Hero Visuals
THE BRIEF:
Kanthalya Herbals needed five premium product visuals for their ayurvedic range — dark packaging with gold accents, positioned at the luxury end of the Indian herbal wellness market. Zero generic product photography. Everything had to feel intentional and cinematic.
THE DIRECTION:
I built a complete visual system before generating a single frame. Color language: deep blacks, warm gold, single raking light source. No ambient fill. No softening. Each product got its own scene architecture — the Kachi Ghani Oil range was directed as a horizontal bottle arrangement on a chopping board with a cinematic single-source side light that created hard shadows emphasising the product's texture and authenticity.
THE OUTPUT:
Five ad-ready AI-generated product visuals. Each formatted for digital campaign use. Delivered with full creative direction rationale so the brand team could maintain consistency across future campaigns.
Tools: Leonardo AI (Kino XL) · Higgsfield AI · img2img pipeline
Format: Digital campaign assets · Print-ready resolution