Sairaj Patil
AI Film Director | Luxury Commercials & Brand Campaigns
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EINCH — Luxury Gold Jewellery Campaign Film · Dark Editorial Commercial
THE BRIEF
EINCH commissioned a cinematic campaign film for their gold jewellery range — rings, chains, and pendants — built for luxury retail positioning. The visual mandate was clear: dark, editorial, expensive. Nothing soft. Nothing safe.
THE DIRECTION
Product-only. No model, no lifestyle context, no distraction. The jewellery had to hold the frame entirely on its own — which means every creative decision had to make the object feel alive.
I built the visual system around a single hard light source against pure black — raking at a low angle to pull texture and depth from the gold surface, create hard shadows that define form, and make the metal glow without looking over-lit. Each piece was treated as a sculpture, not an accessory. Camera logic was close, deliberate, and slow — letting the material do the work.
THE OUTPUT
A 15–30 second cinematic hero film. Gold jewellery as the sole protagonist. Dark background, hard editorial light, luxury pace. Delivered brand-ready for digital campaign use.
Production: Vasuki · AI Commercial Direction Studio
Stack: Higgsfield AI · Leonardo AI · After Effects
Client: EINCH
Format: Cinematic campaign film · 16:9 + 9:16 exports
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Kali Vs Kalki — Mythology Cinematic Teaser · AI-Directed Short Film
THE BRIEF
A self-directed cinematic project. One question: what happens when Kali — goddess of destruction and cosmic time — faces Kalki, the tenth avatar yet to come, on a battlefield that exists outside time itself?
No client brief. No budget constraint. Pure creative direction.
THE DIRECTION
This is not an AI experiment. This is a film with a mythology architecture built before a single frame was generated — character design systems, battlefield environment logic, cosmic lighting language, and a clash choreography that respects Puranic source material while pushing into epic war cinema territory.
Every scene was directed with intent: where Kali stands in relation to the camera, how Kalki's arrival is staged, what the battlefield reveals about the scale of what's at stake. The AI executes. The direction decides.
THE OUTPUT
A multi-scene cinematic teaser — battlefield environments, both divine characters at full scale, cosmic confrontation sequences. Built entirely through an AI production pipeline using Higgsfield AI, Kling 1.6, and Seedance 2.0, composited in After Effects.
This is what Indian mythology looks like when it gets the cinematic treatment it deserves.
Production: Vasuki · AI Commercial Direction Studio
Stack: Higgsfield AI · Kling 1.6 · Seedance 2.0 · After Effects
Format: Cinematic teaser · Mythology short film in production
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Kanthalya Herbals — Ayurvedic Product Campaign · 5 Hero Visuals
THE BRIEF:
Kanthalya Herbals needed five premium product visuals for their ayurvedic range — dark packaging with gold accents, positioned at the luxury end of the Indian herbal wellness market. Zero generic product photography. Everything had to feel intentional and cinematic.
THE DIRECTION:
I built a complete visual system before generating a single frame. Color language: deep blacks, warm gold, single raking light source. No ambient fill. No softening. Each product got its own scene architecture — the Kachi Ghani Oil range was directed as a horizontal bottle arrangement on a chopping board with a cinematic single-source side light that created hard shadows emphasising the product's texture and authenticity.
THE OUTPUT:
Five ad-ready AI-generated product visuals. Each formatted for digital campaign use. Delivered with full creative direction rationale so the brand team could maintain consistency across future campaigns.
Tools: Leonardo AI (Kino XL) · Higgsfield AI · img2img pipeline
Format: Digital campaign assets · Print-ready resolution
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This cinematic AI-generated perfume ad concept is designed to create a luxurious and immersive brand experience through high-end visuals and atmospheric composition.
The concept focuses on mood-driven storytelling, using lighting, depth, and motion to elevate the product’s premium feel and emotional appeal.
The goal was to replicate the style of high-end fragrance commercials, making it suitable for brand campaigns, social media ads, and visual storytelling.
This project highlights how AI can be used to produce cinematic, luxury-style advertisements without traditional production constraints.
This was created as a concept for a modern luxury fragrance brand.
🚀 Tools used: Higgsfield, Runway, After Effects.
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This project is a cinematic AI-generated advertisement concept focused on creating a premium and visually immersive brand experience.
The goal was to showcase the product with high-end visuals, dramatic lighting, and smooth transitions to evoke emotion and elevate brand perception.
It highlights how AI can be used to produce luxury-style ad content without traditional production limitations.
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AI Gaming Product Ad – Cinematic Controller Concept
This AI-generated gaming product ad concept showcases a controller in a clean, cinematic environment designed to highlight both form and functionality.
The floating composition combined with textured elements creates a dynamic visual that draws attention while maintaining a premium and minimal aesthetic.
The goal was to create a scroll-stopping product visual suitable for modern advertising across social media and digital campaigns.
This project demonstrates how AI can be used to produce high-quality product advertisements without traditional production setups.
This was created as a concept for a modern gaming brand.
Tools used: Higgsfield, Runway, After Effects
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AI Skincare Product Ad – Brightening Cream
This AI-generated product ad concept focuses on a clean, minimal visual style to highlight a skincare product in a modern and engaging way.
The composition uses strong color contrast and directional elements to naturally draw attention to the product, making it ideal for scroll-stopping social media content.
The goal was to create a visually striking yet simple advertisement that emphasizes product clarity and brand appeal—perfect for platforms like Instagram and TikTok.
This project demonstrates how AI can be used to produce high-quality product visuals efficiently without traditional shoots.
This was created as a concept for a modern skincare brand.
Tools used: Higgsfield, Runway, After Effects
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AI Product Ad – Gaming Controller
This AI-generated product ad concept showcases a gaming controller using a clean, cinematic visual style designed to capture attention instantly.
The floating composition combined with textured elements creates a dynamic and modern look, helping the product stand out while maintaining a premium aesthetic.
The goal of this concept was to highlight the product in a visually engaging way suitable for high-impact social media ads and brand campaigns.
This project demonstrates how AI can be used to create professional product visuals without traditional production setups.
This was created as a concept for a modern gaming brand.
Tools used: Higgsfield, Runway, After Effects
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