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My work for Kypwell
Kypwell is a wellness and skincare brand targeting general consumers, with a Gen Z focus through its BEOK sub-brand. I focused on bilingual content production and editorial consistency across platforms.
Insight
Gen Z responds to conversational, visual-first storytelling, while newsletter audiences engage more deeply with educational, long-form content.
Strategy
Maintained consistent publishing cadence.
Aligned product messaging with broader wellness narratives.
Adapted tone across Instagram, blog, and newsletter.
Social functioned as engagement infrastructure, not just promotion.
Execution
Bilingual newsletters to 5,000+ subscribers for Kypwell
38 Instagram posts + 12 short-form video reels for BEOK
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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So proud of this one 🚀
All You Can Face wasn’t just a Kajabi migration - it was a full transformation.
We completely reimagined the brand, built a new color system with meaning behind every shade, redesigned all key pages in Figma, and then rebuilt the entire ecosystem inside Kajabi -programs, membership, funnels, automations, and even the branded app.
The most challenging part?
Migrating active members, subscriptions, and Stripe - without breaking the user experience.
This project reminded me how powerful it is when strategy, design, and systems are aligned from day one.
Definitely one of our most complex (and beautiful) builds.
Reimagining a brand and migrating everything so seamlessly is no small feat.
Keep delivering the great work
My most recent packaging project:
Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.
Very smart design!
Developed a purpose-driven wellness brand rooted in the African philosophy of Ubuntu: “I am because we are.”
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