Gusto’s New Brand Identity Brings Personality to Payroll SoftwareGusto’s New Brand Identity Brings Personality to Payroll Software
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Maxim Patev
• 1d
Just came across Gusto's new brand identity.
I really like seeing companies in traditionally boring industries put some personality into their visuals.
Payroll and HR software aren't exactly the first things you think of when someone mentions interesting branding.
But that's kind of what makes projects like this fun. There's so much room to do something unexpected.
Source: Gusto's official brand refresh
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