KIMINO works — kimi no ("yours" in Japanese) gives a specialty cafe a warm, personal spine — but ...KIMINO works — kimi no ("yours" in Japanese) gives a specialty cafe a warm, personal spine — but ...
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Yuji's avatar
Yuji Sekiya
• Aug 9
KIMINO works — kimi no ("yours" in Japanese) gives a specialty cafe a warm, personal spine — but only if you deliberately handle the "kimono" echo and actively build the "yours" meaning into the branding, otherwise it's just a pretty but empty word (and check trademark — a Japanese sparkling tea brand already uses "Kimino").
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Bella's avatar
Bella Brillantes
pro
• Aug 10
Love this!
Furkan's avatar
Furkan Toluc
• Aug 13
The naming idea has real depth, especially because “yours” gives the brand an emotional role beyond aesthetics. Calling out the kimono association and trademark risk also shows the strategic thinking that makes identity work stronger.
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