Built a complete brand identity system for Fan Africa, a fan-driven media brand celebrating sport...Built a complete brand identity system for Fan Africa, a fan-driven media brand celebrating sport...
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Built a complete brand identity system for Fan Africa, a fan-driven media brand celebrating sports, film, music and culture across Africa.
This project covered logo systems, color, typography, visual direction, and real-world mockups.
Really impressive brand system here. It’s hard to create a look that feels equally at home on a hoodie, a tote bag, and a digital billboard, but you’ve nailed the consistency 🙌
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.