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A client came to me wanting more Google reviews.
We didn't build a campaign. We sent one email to 100 past clients — direct, personal, and written like a note from someone they trusted.
61% open rate. 8% click rate. 6 new five-star Google reviews within a week, with more still coming in.
The result came from one simple reframe: email isn't a broadcast channel. It's the only marketing platform where you can have a genuine one-on-one conversation with your audience.
When you write that way, people respond.
I wrote about this reframe and the 3-email system behind it on my blog.
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Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.
The Challenge
The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.
What I Built
A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:
• 1–3 stars → Private Google Form for internal feedback ("what went wrong?")
• 4–5 stars → Directly to the brand's Trustpilot page for a public review
Key design decisions:
→ Triggered on fulfillment, not order placement (accuracy)
→ 5-day delay before first email (genuine product experience)
→ Follow-up sent only to non-clickers after 5 days (deliverability)
→ In-email poll to reduce friction before intent is captured
Results
✔ 7 verified Trustpilot reviews collected
✔ 6 five-star ratings · 1 four-star rating
✔ 0 negative reviews published
✔ Fully automated — runs on every order with no manual effort
Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.
nice work
Klaviyo 4 step welcome flow setup for a luxury jewellery brand
View Full Case Study
This was designed with conversion as the focus!
Currently deepening my digital marketing expertise And One thing I’ve noticed?
A lot of people treat their website like it’s just… there.
Meanwhile, all their effort is on social media, ads, and emails.
But here’s the reality:
Everything leads back to your website.
Someone sees your post → clicks your link
Reads your email → clicks your CTA
Finds you on Google → lands on your page
And when they get there?
That experience has to match what brought them in.
Same message.
Same vibe.
Clear next step.
Because the fastest way to lose someone is confusion.
When everything connects properly, it just feels smooth.
And that’s what builds trust.
Your content attracts people.
Your website is what converts them.
So if your results feel off, don’t just create more.
Fix where everything leads to.
#DigitalMarketing #MarketingStrategy #ContentMarketing #WebsiteStrategy #CustomerJourney #GrowthMarketing #OpenToWork
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