I've built enough Middle-East-facing products to know: "East" isn't a blue color swatch bolted on...I've built enough Middle-East-facing products to know: "East" isn't a blue color swatch bolted on...
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I've built enough Middle-East-facing products to know: "East" isn't a blue color swatch bolted onto a hero image. It's rhythm, texture, warmth the stuff a user feels before they can name it. One of these two designs gets that in my opinion.
If the client pushes back, which detail do you defend first ?
#uidesign #uxdesign #figma #webdesign
This is such a good way to put it, rhythm and warmth over a swatch. When a client does push back and asks for the literal blue anyway, how do you usually make the case for the subtler version?
Thanks for asking! Honestly, I'd point back to the two versions here option 1 cream/warm palette carries the same navy accents and heritage cues as the literal-blue option 2, but reads more premium and less "corporate SaaS," so the case for a client is usually: you don't lose blue color, you just stop letting it shout.
That reframing is smart, you're not asking them to give up blue, you're just changing how loud it gets to talk. Have you had a client come back weeks later and admit the subtler option aged better once they saw it live?
Honestly, it varies, sometimes the client agrees with "my favourite version" right there on the call, no waiting needed. But other times... oh gods, they end up picking the one variant I only included as a wild hypothesis, just to have something to compare against. and insist on it all the way
Option 2 for me. The warmer direction feels more approachable, while the layout still keeps the information clear and structured. Curious to see where this one lands.
True cultural resonance lives in texture and warmth, not superficial tropes. Design 1 hits that emotional rhythm effortlessly and feels infinitely more authentic
Thank you so much, Abdul for this thoughtful comment! I really hear the pull toward warmth, and I'd just gently offer that for this brand, I think authenticity comes more from clarity and demonstrated expertise than from emotional texture the interactive board and structured...
Rhythm and texture are also the harder details to defend, since they don't reduce to a single swatch a client can point at and reject. Worth having the specific reference points ready before the pushback, not just the feeling.
🎴 TASTY TEST 06/30: Which travel discovery experience would you choose?
Traveling Up is probably my first mobile concept outside client work in almost three years. It was inspired by a trip where not knowing the destination was part of the fun.
Same app. Same destination. Two ways to discover it.
🤍 A Clean Carousel
Calmer, lighter, more familiar.
💚 B Immersive Deck
Bigger imagery, stronger overlap, more tactile navigation.
Which one makes you want to swipe and see where the app takes you next?
A or B? 👇
Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.
Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?