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ā¢ 6h
A collection of brand marks and visual identities designed for the architecture, real estate, and property development sectors. In real estate design, a logo needs to reflect structure, trust, scale, and modern innovation, leaving a lasting mark long before ground is ever broken.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Jordan Reid - Sportswear Brand Identity
Like the logo direction
The INKFLESH mark I designed starts with an empty profile avatar. A deliberately plain shape for an identity full of strange characters.
The characters needed room to change. The identity also had to work on a woven label or an app icon, where a detailed illustrated face has very little space to do its job.
I kept the silhouette and palette constant, then let the artwork change around them. The mark can hold an illustration, appear as a solid stamp, or sit on its own at a small size. Each version still has the same shape underneath.
That was the useful constraint: decide what someone should recognise when the most expressive part of the design disappears.
If your identity depends on a detailed illustration, try its smallest application before approving the whole world around it.
ā¢ Oct 5
Super bold and creative! Love the vibrant colors. š„
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