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tensorwave raised $350m from amd to be the ai cloud that isn't nvidia.
their homepage headline: "the cloud for the next gen of ai." nvidia could run that word for word.
the fix was already on the page. the subhead says "powered by amd instinct." that's the whole company, sitting in small text.
flip it: "the ai cloud built entirely on amd." same facts, best fact on top.
10 second test: if your competitor could run your headline unchanged, you wrote a category label.
The 10 second test is such a useful heuristic — I'm going to steal that for reviewing client headlines. It's wild how often "powered by X" ends up buried as a subhead when it's actually the whole differentiator. Do you run this test on your own portfolio copy too, or mostly for critique content like this?
Makes no sense when it's shot such a big name and such a big selling point.
Goat for this
A lot of companies mistake category language for positioning. Categories tell people where to file you. Positioning tells them why to choose you once you're there.
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Design Duel ⚡
Two hero concepts. One fashion photographer.
🅰️ Structured split layout 🅱️ Full-screen editorial experience
Which one would you choose for your portfolio? Vote A or B and tell me why.
6 voted
20%
24 voted
80%
30 votes
Closed
I love your designs so much! 😍
Vacuum Flask — Product Landing Page for Extreme Outdoor Gear ❄️🔥
We designed a cinematic landing page concept for Vacuum Flask 🧊 — a durable outdoor product built for extreme cold, long adventures, and everyday performance.
The goal was to make a simple product feel powerful, reliable, and ready for harsh conditions. Through dramatic product-focused visuals, bold typography, icy atmosphere, and clear conversion actions, we created a landing experience that feels closer to a premium outdoor campaign than a standard product page.
Special attention was given to:
• a high-impact hero section that makes the product the main visual focus;
• bold campaign-style typography designed to communicate strength and performance;
• immersive winter atmosphere with snow, ice, and cold-weather lifestyle imagery;
• clear product benefits, including heat retention and outdoor durability;
• conversion-focused CTAs for “Buy Now” and “See the Collection”;
• premium visual direction suitable for outdoor, sports, lifestyle, and DTC product brands.
The result is a strong product landing experience that helps an everyday item feel memorable, premium, and built for adventure — turning functionality into desire.
Looking to design a bold landing page for your product, e-commerce, outdoor, or lifestyle brand? Let’s create something that sells the feeling, not just the product 🏔️
Stunning work, Klym! The cinematic visuals and typography perfectly capture that premium, rugged atmosphere. Truly an impressive landing page! 🔥
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