Behind the scenes of the benefits section of one of my recent Framer projects. 5 cards. 5 custom ...Behind the scenes of the benefits section of one of my recent Framer projects. 5 cards. 5 custom ...
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Behind the scenes of the benefits section of one of my recent Framer projects.
5 cards. 5 custom illustrations. Each one built to illustrate exactly what the text says.
Depending on what I wanted to achieve, I worked across three different tools: Figma for static compositions, Framer directly for interactive elements, After Effects for more complex animations.
Every micro-detail is designed so the visitor understands the value before they even read.
This was an experiment in pushing my creativity beyond the usual boundaries of typography.
Instead of choosing a font and making it work, I wanted to explore how nature itself could influence letterforms, shapes, and the way typography feels.
The challenge was to take something organic, imperfect, and naturally beautiful, and translate it into a custom typographic form without losing the essence of its inspiration.
Because creativity isn't always about finding new tools or learning new techniques. Sometimes, it's about looking at something familiar and imagining what else it could become.